Promoting an effective and accessible sport for all fitness levels

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More than 10K+ Athletes & Coaches

Evgeniy Pronik СVО

Expand your potential, discover new workouts, and connect with others who share your passion for fitness.

Crossfit Girl

From Idea to Reality

Cross.expert is our studio's first in-house project, developed by our team. It marked the beginning of what is now a growing list of content-driven platforms that we are actively developing online.

Visits
per month

1.2M+

Active
users

72%

The idea for this project came to us in 2016, during the peak of CrossFit’s popularity in the fitness world. At the time, there was no major informational resource on CrossFit in the Russian-speaking internet.

Additionally, several members of our team were deeply passionate about the sport, so the decision to create cross.expert came naturally and swiftly.

View site

Mockup cross.expet website

Informational Articles and Blogs

A section with regular posts about workouts, nutrition, recovery, motivation, and other aspects of CrossFit.

A glossary of CrossFit terms to help beginners easily understand the language of the sport.

Events Calendar

A section with announcements for CrossFit competitions and events, both global and local.

CrossFit events calendar

Maps

The interactive map will help you find the nearest CrossFit gyms.

Man with Crossfit rope

Nutrition Plans

A section with nutrition advice tailored to different goals: muscle gain, weight loss, or maintaining fitness.

Calculators

Calorie calculators, BMI (Body Mass Index) calculators, barbell weight calculators, and other tools to help users track their progress.

Workout Programs Popular

A database of ready-made workout programs (WOD — workout of the day) for different levels

  • Equipment:
  • Bars
  • Exercise bike
  • Dumbbells
  • Weight
  • Rope
  • Rings
  • Box
  • Sledgehammer
  • Medball
  • Sand bag
  • Medicine ball
  • Tire
  • Jump rope
  • Bench
  • Rowing machine
  • Horizontal bar
  • Barbell

Community

A forum for discussions and experience-sharing between users, covering topics like workout questions, advice from coaches, and success stories.

A "Success Stories" section featuring real-life transformations from CrossFit enthusiasts.

Store

A store selling CrossFit gear, equipment, sports nutrition, or even branded merchandise for the website.

Coming Soon

Online store of products for CrossFit

Motivation and Progress

Participants recorded over 10,000 results. In each workout, we implemented a complex yet objective metric to assess individual achievements based on age and gender. You can see numerous results here.

Complex Crsfit UI

Expanding Community Reach

We created our social media accounts dedicated to CrossFit to bring together a community of athletes and fitness enthusiasts.

Our goal is to share expert tips, training plans, and motivation to help everyone push their limits and reach new heights.

Telegram

12K+ subscribers

We’ve created our own active chat with 300+ athletes and coaches.

We actively participate in the discussions, sharing our own progress and achievements to inspire and support others.

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VK Group

10K+ subscribers

This group is for those who prefer to get their CrossFit content on VK instead of Telegram.

Along with informative text posts, we’ve started actively sharing themed videos thanks to VK Video.

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The channels together collect more than 6.000 hits daily

Mockup iPhone with social networks

Results & Analysis

It's been 8 years since the launch of Cross.expert, and the interest in our project hasn't faded. Every month, we continue to welcome new users, proving that our content remains valuable and relevant to the CrossFit community!

Total Visits

46M+

Accounts

10K+

Attracting new clients to CrossFit gyms through the website and social media.

Boosting brand awareness and influencing the development of CrossFit culture.

Increasing audience engagement and growing the number of followers.

View site

45K+

Unique daily users record

20K+

User
comments

25K+

WOD results registered

400+

Linking trust websites

We are cited by Wikipedia, several Russian universities, and leading Russian media outlets such as mk.ru, kp.ru, and others.

  • Nutrition
  • Health
  • News
  • Exercises
  • Complexes
  • Wod
  • Nutrition
  • Health
  • News
  • Exercises
  • Complexes
  • Wod
  • Nutrition
  • Health
  • News
  • Exercises
  • Complexes
  • Wod
  • Nutrition
  • Health
  • News
  • Exercises
  • Complexes
  • Wod
  • Nutrition
  • Health
  • News
  • Exercises
  • Complexes
  • Wod
  • Nutrition
  • Health
  • News
  • Exercises
  • Complexes
  • Wod